Universal Owns
The Baby
Now.

In February 2026, Universal Music Group acquired Downtown Music Holdings for $775 million. That deal included CD Baby. The flagship indie distributor is now part of the largest major label on the planet. They still take 9% of every stream you earn, forever.

See the Artist-Owned Alternative

How CD Baby became a Universal Music Group asset.

Every event below is sourced. Click any date's source link to see it for yourself.

1998
CD Baby launches. Derek Sivers founds it with $500 in Woodstock, New York. Artist-run, indie-focused, built for the DIY musician. (Moves to Portland, Oregon in 2000.)
2008
Sivers sells to Disc Makers for $22 million. Founder exits, donating most of the proceeds to a charitable trust for music education.
March 2019
Downtown Music Holdings acquires CD Baby's parent, AVL Digital Group, for $200 million. First institutional ownership since the Sivers sale. This is when the music-industry consolidation starts pulling CD Baby away from its artist-run origins.
June 2023
Physical distribution killed under Downtown. CD Baby stops distributing vinyl and CDs entirely. Announced May 2023, ended June 2023.
August 2023
CD Baby Pro Publishing killed under Downtown. The publishing administration arm is discontinued on August 8, 2023. Key support personnel depart.
December 2024
UMG announces $775M acquisition of Downtown. Deal includes CD Baby, FUGA, and Songtrust. Over 200 music-industry executives sign an open letter opposing. IMPALA calls it a "juggernaut strategy."
Source: Variety · IMPALA
February 13, 2026
European Commission approves the deal after requiring UMG to fully divest Curve Royalty Systems. The EC's stated concern was UMG gaining access to commercially sensitive data of rival labels via Curve.
February 20, 2026
Deal closes. CD Baby is now owned by Universal Music Group via its Virgin Music Group subsidiary. Industry observers have separately raised concerns about UMG's new access to CD Baby's independent-artist data (release schedules, streaming performance, sales by territory). CD Baby now sits inside the corporate structure of the largest major label on the planet.

$9.99 sounds cheap. Until you succeed.

CD Baby's homepage marketing leads with a one-time $9.99 per single, "no annual fees, no hidden costs." What they don't lead with: a 9% commission on every stream you ever earn, forever, that cannot be removed. And their pricing page shows annual subscription tiers on top of that. Here's what they actually charge, using their own published prices.

Single release (traditional one-time upload fee) $9.99
Album release (traditional one-time upload fee) $14.99
Commission on all digital distribution revenue 9% forever
Single (annual subscription tier on pricing page) $24.99/year
Album (annual subscription tier, first year) $44.99
Album (annual subscription tier, renewals) $56.49/year
CDB Boost add-on (per release) $39.99
FastForward add-on (per release) $24
Physical distribution Killed 2023
CD Baby Pro Publishing Killed 2023
Artist earning $500/month in streaming pays CD Baby $540 in Year 1, $5,400 over 10 years. Starting now, that money goes to Universal Music Group. 9%

One-time pricing and 9% commission per CD Baby's own cost page. Annual subscription tiers per CD Baby's pricing page. The 9% cut is baked into every release permanently and cannot be removed.

See what a distributor built for artists, not majors, looks like.

Privately owned by artists and operators.
No major label. No hidden fees. No plans to sell.

Meet DistroFlowy

Already on CD Baby?

We'll walk through your CD Baby statements with you and show you where you are wasting money. We'll also do a complimentary royalty review to make sure you are not leaving money on the table.

We surveyed 2,311 indie artists. 62% either aren't registered with a PRO, or don't know if they are. That's real money slipping past them every month.

If a migration makes sense after that, we'll work with you to get it done with no downtime.

Book A Free DitchTheBaby Audit

Questions artists ask.

Is DistroFlowy actually independent?

Yes. Privately owned by working artists with no outside investors and no plans to sell. Every founder here is releasing music on the platform.

Do you distribute to all the major stores?

Yes. Spotify, Apple Music, Amazon Music, YouTube Music, Tidal, Deezer, and every other major DSP.

What if I want to switch from CD Baby?

Book a free 15-minute call. We walk you through migration one-on-one. No forms, no support tickets, no waiting.

Who is behind this site?

DistroFlowy, part of Make Our Music, an artist-owned music company. This site exists because artists deserve to know who actually owns their distributor.

You're paying a major label to distribute your indie music.

That's not indie.
Distribute with artists instead.

Meet DistroFlowy

P.S. This isn't just CD Baby.

DistroKid just agreed to hand majority control to a bigger PE firm. TuneCore is owned by a publicly traded French company. The whole "indie" distributor space is consolidating. See DitchTheKid.com and DitchTheCore.com for the full picture.

This site was built by DistroFlowy, an artist-owned music distributor. Comparative statements about CD Baby are based on publicly sourced facts and CD Baby's own published pricing.

CD Baby is a trademark of Audio & Video Labs, Inc. This site is not affiliated with, endorsed by, or sponsored by CD Baby or Universal Music Group.